The year 2025 marks a decisive step in managing your brand model. With the advent of new French and European regulations, it is essential to have a robust solution to ensure optimal and compliant management of your trademark portfolio. IPzen, a specialized SaaS platform dedicated to brand management, precisely meets these needs.
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New regulations and their impact on your brand model
The 2025 regulations bring major changes to strategic brand management:
Simplification and harmonization of procedures
Administrative procedures for trademark filings and renewals have been harmonized at the European level, making their management easier but requiring careful attention to strictly adhere to deadlines.
Enhanced proactive monitoring
Businesses must now demonstrate active and continuous monitoring of their trademarks to avoid loss of rights or potential disputes.
Increased requirements for proof of use
The need to prove the effective use of your trademarks has intensified to prevent possible cancellation due to non-use.
These requirements make it essential to use adapted and efficient tools to maintain your compliance.
How IPzen optimizes compliant management of your brand model
IPzen provides a comprehensive, intuitive, and powerful solution to address new regulatory requirements:
Optimal centralization of your information
With IPzen, you benefit from a single platform that consolidates all your critical data: filing details, legal statuses, and complete history of actions and documents related to your trademarks.
Automated management of deadlines
IPzen helps you meet your critical deadlines with its automated notification system, particularly for trademark renewals, oppositions, and contractual deadlines.
Continuous proactive monitoring
IPzen actively monitors official registers (INPI, EUIPO, WIPO) and the web, swiftly identifying potential infringements on your brand model and enabling efficient action when needed.
Enhanced security and GDPR compliance
IPzen ensures the security of your sensitive data through secure hosting, advanced data encryption, and strict compliance with European GDPR standards.
Additional modules for comprehensive and integrated management
IPzen offers complementary tools to cover all aspects of your brand management model:
- Domain name management: Protection against cybersquatting and simplified domain name management.
- Centralized document management: Efficient storage, organization, and simplified management of your trademark-related legal documents.
- Automated billing: Accurate and simplified financial tracking related to your brand management.
Tailored support by IPzen
IPzen supports you personally by providing:
- Customized training sessions for optimal platform adoption.
- Responsive customer support to assist you technically and legally at every stage.
- Regular updates incorporating the latest legislative and technological developments.
Conclusion
In 2025, managing your brand model requires a robust, compliant, and high-performing solution. IPzen is your ideal partner to effectively address regulatory challenges, protect your trademark portfolio, and continuously ensure your compliance.
