English

Déposer une marque et protéger ses noms de domaine quelles erreurs éviter

Registering a trademark and protecting domain names: what mistakes to avoid?

Registering a trademark and protecting domain names are crucial steps for any company wishing to secure its digital identity and intangible assets. However, numerous mistakes can compromise these processes. At IPzen, we identify common pitfalls and offer solutions to avoid … Read More

Comment protéger une marque lors d'une expansion internationale ?

How to Protect a Brand During International Expansion

In a globalized world with fierce competition, the international expansion of a brand represents a major strategic opportunity. However, it also exposes the company to new risks in terms of intellectual property. At IPzen, we understand the crucial importance of … Read More

Le coût réel des litiges en matière de marques et de noms de domaine anticiper pour mieux économiser

The real cost of trademark and domain name disputes : Anticipate to save money

Trademark and domain name disputes can quickly become costly traps for businesses. Many companies underestimate the true cost of litigation until they are confronted with substantial official fees and lengthy proceedings. This article outlines the actual costs involved and compares … Read More

La digitalisation du droit des marques pourquoi adopter une solution SaaS pour la gestion de votre portefeuille !

The digitalization of trademark law: why You should adopt a saaS solution for managing your portfolio!

In an ever-evolving legal world, digitalizing services is no longer optional — it’s essential. At IPzen, we understand that trademark portfolio management requires precision, efficiency, and security. In this article, we will demonstrate why moving from traditional management methods to … Read More

Protecting your online brand How IPzen fights typosquatting and cybersquatting

Protecting your online brand How IPzen fights typosquatting and cybersquatting

Understanding domain name misappropriation Typosquatting Typosquatting involves registering domain names that are common misspellings or typographical errors of legitimate brand names. For example, a user intending to visit “example.com” might accidentally type “exampel.com,” leading them to a malicious site. Cybersquatting … Read More

Protéger votre marque en Chine IPzen, votre allié contre les atteintes sur les réseaux sociaux et les noms de domaine

Protecting your brand in China: IPzen, your ally against social media and domain name infringements

In China’s dynamic digital environment, protecting brands on social networks and domain names has become critical. Businesses must address challenges such as cybersquatting, counterfeit issues, and online reputational risks. IPzen offers innovative solutions to effectively monitor and protect your brand … Read More

etapes cles du suivi d'une marque

The 7 Key Stages of Trademark Monitoring

Stage 1: Initial audit and portfolio analysis Before implementing any surveillance measures, you must assess your existing trademarks. This audit includes: Listing all registered trademarks: the countries in which they’re registered, classes covered, status (registered, pending, renewed), and any potential … Read More

Logiciel de suivi de marques comment choisir la bonne solution pour votre entreprise

Trademark Tracking Software: How to choose the right solution for your business

In a business landscape where brands drive both visibility and corporate value, vigilant trademark monitoring has become indispensable. Beyond simple legal oversight, companies must protect their intangible assets, stay aware of local and international developments, and anticipate potential infringements on … Read More

solution de gestion de marques

What is a trademark management solution?

In an era of globalization and rapid digital transformation, the protection and valorization of trademarks has become a strategic priority for businesses of all sizes. Corporate legal teams, intellectual property (IP) law firms, and marketing departments are increasingly turning to … Read More

Checklist les 10 criteres pour choisir votre logiciel de gestion de marques

Checklist: 10 Criteria for Choosing Your Trademark Management Software

Trademark management is a critical issue for businesses and IP law firms alike. Amid the globalization of markets and the proliferation of digital channels, centralizing, monitoring, and defending your trademark portfolio effectively has become indispensable. Many vendors now offer trademark … Read More