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In the era of Web3, brands navigate constantly evolving digital environments, such as the metaverse and blockchain. These decentralized spaces offer new opportunities but also present unprecedented legal challenges. At IPzen, we understand the critical importance of protecting your intellectual … Read More

In an ever-changing digital landscape, brand protection has become a crucial strategic challenge. At IPzen, we’ve integrated artificial intelligence (AI) extensively to transform trademark portfolio management by enhancing monitoring capabilities, detecting imitations, and anticipating trademark-related risks. AI-Powered Trademark Surveillance Proactive … Read More

In today’s digital environment, appropriate selection and management of domain names are essential to ensuring brand visibility and consistency online. The emergence of new domain extensions (nTLDs, or new generic top-level domains) presents unprecedented opportunities for businesses looking to strengthen … Read More

Web3, combining blockchain, the metaverse, and decentralized technologies, is profoundly reshaping digital uses and opening new perspectives for brands. However, these new, still lightly regulated virtual spaces are also becoming fertile ground for abuse and counterfeiting. In this context, trademark … Read More

Efficient trademark management is a strategic issue for companies of all sizes and sectors. In an increasingly globalized and digitalized competitive environment, protecting and enhancing intellectual property assets, particularly trademarks, requires reliable and tailored tools. Given the wide array of … Read More

Registering a trademark and protecting domain names are crucial steps for any company wishing to secure its digital identity and intangible assets. However, numerous mistakes can compromise these processes. At IPzen, we identify common pitfalls and offer solutions to avoid … Read More

In a globalized world with fierce competition, the international expansion of a brand represents a major strategic opportunity. However, it also exposes the company to new risks in terms of intellectual property. At IPzen, we understand the crucial importance of … Read More

Trademark and domain name disputes can quickly become costly traps for businesses. Many companies underestimate the true cost of litigation until they are confronted with substantial official fees and lengthy proceedings. This article outlines the actual costs involved and compares … Read More

In an ever-evolving legal world, digitalizing services is no longer optional — it’s essential. At IPzen, we understand that trademark portfolio management requires precision, efficiency, and security. In this article, we will demonstrate why moving from traditional management methods to … Read More

Understanding domain name misappropriation Typosquatting Typosquatting involves registering domain names that are common misspellings or typographical errors of legitimate brand names. For example, a user intending to visit “example.com” might accidentally type “exampel.com,” leading them to a malicious site. Cybersquatting … Read More