The NIS2 Directive: What Are the Implications for Businesses? Adopted at the end of 2022, the NIS2 Directive significantly strengthens companies’ cybersecurity obligations within the European Union. This directive broadens its scope to include a large number of businesses, including … Read More
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2025, a pivotal year for your brand management: IPzen by your side to stay compliant
The year 2025 marks a decisive step in managing your brand model. With the advent of new French and European regulations, it is essential to have a robust solution to ensure optimal and compliant management of your trademark portfolio. IPzen, … Read More
Enhance your brands with IPzen: data, digitalization, and strategy
In a competitive economic environment where brands represent essential assets, strategic brand management becomes an absolute imperative. To ensure optimal brand value, it is crucial to have access to reliable, organized, and quickly actionable data. This is precisely where IPzen, … Read More
Protecting Your Brands in the Metaverse: IPZEN Solutions Tested by Virtual Universes
In the era of Web3, brands navigate constantly evolving digital environments, such as the metaverse and blockchain. These decentralized spaces offer new opportunities but also present unprecedented legal challenges. At IPzen, we understand the critical importance of protecting your intellectual … Read More
Stop Cybersquatting: IPZEN on the Frontline to Secure Your Domain Names
In the digital age, protecting domain names is becoming a top priority for businesses. Threats such as cybersquatting and typosquatting pose growing risks to the online reputation and legal security of brands. IPzen, a specialized platform for domain name management … Read More
IPZEN & Artificial Intelligence: Revolutionizing Trademark Portfolio Management
In an ever-changing digital landscape, brand protection has become a crucial strategic challenge. At IPzen, we’ve integrated artificial intelligence (AI) extensively to transform trademark portfolio management by enhancing monitoring capabilities, detecting imitations, and anticipating trademark-related risks. AI-Powered Trademark Surveillance Proactive … Read More
Digital Strategy and New Extensions: How IPZEN Guides You in Choosing nTLDs
In today’s digital environment, appropriate selection and management of domain names are essential to ensuring brand visibility and consistency online. The emergence of new domain extensions (nTLDs, or new generic top-level domains) presents unprecedented opportunities for businesses looking to strengthen … Read More
Trademark Monitoring in Web3: How to Anticipate Abusive Uses on the Blockchain and in the Metaverse?
Web3, combining blockchain, the metaverse, and decentralized technologies, is profoundly reshaping digital uses and opening new perspectives for brands. However, these new, still lightly regulated virtual spaces are also becoming fertile ground for abuse and counterfeiting. In this context, trademark … Read More
How to Choose a Trademark Management Software? How Can IPzen Help You?
Efficient trademark management is a strategic issue for companies of all sizes and sectors. In an increasingly globalized and digitalized competitive environment, protecting and enhancing intellectual property assets, particularly trademarks, requires reliable and tailored tools. Given the wide array of … Read More
Registering a trademark and protecting domain names: what mistakes to avoid?
Registering a trademark and protecting domain names are crucial steps for any company wishing to secure its digital identity and intangible assets. However, numerous mistakes can compromise these processes. At IPzen, we identify common pitfalls and offer solutions to avoid … Read More
