In today’s digital environment, appropriate selection and management of domain names are essential to ensuring brand visibility and consistency online. The emergence of new domain extensions (nTLDs, or new generic top-level domains) presents unprecedented opportunities for businesses looking to strengthen … Read More
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Trademark Monitoring in Web3: How to Anticipate Abusive Uses on the Blockchain and in the Metaverse?
Web3, combining blockchain, the metaverse, and decentralized technologies, is profoundly reshaping digital uses and opening new perspectives for brands. However, these new, still lightly regulated virtual spaces are also becoming fertile ground for abuse and counterfeiting. In this context, trademark … Read More
How to Choose a Trademark Management Software? How Can IPzen Help You?
Efficient trademark management is a strategic issue for companies of all sizes and sectors. In an increasingly globalized and digitalized competitive environment, protecting and enhancing intellectual property assets, particularly trademarks, requires reliable and tailored tools. Given the wide array of … Read More
Registering a trademark and protecting domain names: what mistakes to avoid?
Registering a trademark and protecting domain names are crucial steps for any company wishing to secure its digital identity and intangible assets. However, numerous mistakes can compromise these processes. At IPzen, we identify common pitfalls and offer solutions to avoid … Read More
How to Protect a Brand During International Expansion
In a globalized world with fierce competition, the international expansion of a brand represents a major strategic opportunity. However, it also exposes the company to new risks in terms of intellectual property. At IPzen, we understand the crucial importance of … Read More
The real cost of trademark and domain name disputes : Anticipate to save money
Trademark and domain name disputes can quickly become costly traps for businesses. Many companies underestimate the true cost of litigation until they are confronted with substantial official fees and lengthy proceedings. This article outlines the actual costs involved and compares … Read More
The digitalization of trademark law: why You should adopt a saaS solution for managing your portfolio!
In an ever-evolving legal world, digitalizing services is no longer optional — it’s essential. At IPzen, we understand that trademark portfolio management requires precision, efficiency, and security. In this article, we will demonstrate why moving from traditional management methods to … Read More
Protecting your online brand How IPzen fights typosquatting and cybersquatting
Understanding domain name misappropriation Typosquatting Typosquatting involves registering domain names that are common misspellings or typographical errors of legitimate brand names. For example, a user intending to visit “example.com” might accidentally type “exampel.com,” leading them to a malicious site. Cybersquatting … Read More
Protecting your brand in China: IPzen, your ally against social media and domain name infringements
In China’s dynamic digital environment, protecting brands on social networks and domain names has become critical. Businesses must address challenges such as cybersquatting, counterfeit issues, and online reputational risks. IPzen offers innovative solutions to effectively monitor and protect your brand … Read More
The 7 Key Stages of Trademark Monitoring
Stage 1: Initial audit and portfolio analysis Before implementing any surveillance measures, you must assess your existing trademarks. This audit includes: Listing all registered trademarks: the countries in which they’re registered, classes covered, status (registered, pending, renewed), and any potential … Read More
