strategy

Cyberattacks: the need to adopt an adequate defence strategy for trademarks

Cyberattacks: a political phenomenon On Friday 5, 2017, the day before the presidential elections in France, the French political movement “La République en marche!” of Emmanuel Macron, elected since president of France, was targeted by a cyberattack. A cyberattack refers … Read More

New extensions: could the .brand interest you?

The “.BRAND” Tld is a new gTLD that is becoming increasingly appealing. Companies are interested in this concept in order to own an extension of their own brand. This practice is an excellent marketing opportunity to present products of the … Read More