What Steps Should Be Taken to Ensure Brand Protection?

It is key for your business to have a trademark portfolio in order to protect your brand. Trademarks are an essential part of a company’s identity,6 and it is important to ensure that its portfolio is managed effectively. Thus, in order to protect a brand, there are several steps that should be taken to ensure that the portfolio is properly managed.


Firstly, when managing a trademark portfolio, it is key to conduct a trademark search. This search should be comprehensive, including a review of all relevant databases and other sources of information.


This will help to identify any existing trademarks that may conflict with a company’s own brand.  Once any conflicts have been identified, steps can then be taken to address them.

Additionally, it is crucial to register the trademark. This is a critical step in helping to prevent others from infringing on a company’s rights. It is pertinent that all relevant information is included in the registration process and that it is updated regularly.

Thirdly, you must create a trademark policy. This should outline the company’s approach to trademark use and protection, and further include a clear set of rules and guidelines for how trademarks should be used. This policy should also be reviewed regularly to ensure that it remains up to date.

Moreover ; monitor the trademark portfolio. This involves conducting regular searches to ensure that any changes or new infringements are identified and addressed quickly.

In addition, it is important to follow any competitors who may be using the same or similar trademarks. If any infringements are identified, action should be taken to ensure brand protection.

The final, and arguably most important step, is to take advantage of the services offered by a trademark portfolio management website. Such websites offer a range of services, including searches, monitoring and registration. Providing advice on how to protect your brand can further ensure that your trademark portfolio is properly managed.


In summation, by taking these steps, it is possible to ensure company brand protection and that its trademark portfolio is managed effectively. It is essential to take the necessary steps to protect a brand and to ensure that any infringements are quickly identified and addressed.


Designed by IP lawyers for IP professionals, law firms and corporations, IPzen has been developed with the requirements of managing an entire IP rights portfolio in mind. We keep you informed about the modern requirements and challenges of IP portfolio management through articles written by the IPzen team.

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