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GDPR and trademark management obligations for IP professionals

GDPR and trademark management: often overlooked obligations for IP professionals

When GDPR is mentioned, most intellectual property professionals immediately think of customer data, cookies, or their website’s privacy policies. Yet, the intersection between the General Data Protection Regulation and the daily management of trademark portfolios reveals often overlooked obligations that can expose companies to considerable legal and financial risks. With

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protecting brand worldwide

Protecting your trademark worldwide: strategy, methods and legal governance

In a world where business growth increasingly depends on international visibility, global trademark protection has become a strategic pillar of corporate competitiveness. This article outlines a comprehensive legal and operational approach to building an effective international filing and management strategy, supported by best practices and modern tools such as IPzen.

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audit portefeuille marques

Trademark Portfolio Audit: A strategic guide for legal departments

A comprehensive methodology to optimise the management and protection of your intellectual property assets. Introduction In today’s global and highly competitive environment, trademarks are far more than simple identifiers – they are financial, legal and strategic assets that contribute directly to corporate value. According to the World Intellectual Property Organization

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The 5 Fatal Mistakes in Trademark Portfolio Management

The 5 fatal mistakes in trademark portfolio management

Introduction Managing a trademark portfolio is a major challenge for today’s businesses. From filing and monitoring to legal protection and asset valuation, every step matters. Yet, many companies make costly mistakes that weaken their intellectual property (IP) strategy. In this article, we explore the five most common mistakes in trademark

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Optimize Trademark Dispute Management

Optimize Trademark Dispute Management with IPzen’s Case Module

Introduction We present the IPzen Case Module, a comprehensive and secure solution designed to make trademark dispute management efficient, structured, and compliant. Intended for law firms, corporate legal departments, and intellectual property professionals, this module centralizes data, automates processes, and ensures traceability of every action. Overview of the Case Module

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