Licensing is critical when managing a company’s intellectual property. Licensing allows companies to control how their intellectual property is used and to benefit financially from it whilst simultaneously building customer loyalty and creating new revenue streams. Over the course of this article we’ll further explore the benefits of licensing for

Trademark infringement analysis is an important step when protecting the value of businesses intellectual property. Infringement analysis helps to identify any potential risks or threats from competitors who may be using your trademark without permission. This analysis can help you take necessary steps to protect your intellectual property and to

A trademark is a unique symbol, phrase, or logo that is used to identify a product or service, therefore it provides numerous benefits including distinguishing it from similar products. Trademark registration is an essential part of any business’s branding and marketing strategy, as it provides protection for the company’s brand

Trademark portfolios are one of the most important assets of any business, so it is essential that law firms have the right strategies in place to manage them effectively. Unfortunately, managing trademarks can be an incredibly complex and challenging task, therefore we will attempt to explain them throughout the course

Trademark (TM) management is an integral part of any successful business. By understanding the best practices for managing your TM portfolio, you will be able to ensure that your company’s intellectual property is protected and that you are able to maximize its potential value.   The first step to effective

Trademark management software is an invaluable tool for companies that are looking to protect and manage their intellectual property, providing innumerable benefits. Trademarks prove an important asset to any business, as they provide legal protection for products and services and help to distinguish them from the competition. Trademark management software

Branding is an important part of any successful business. It can help customers recognize your company and its products, create an emotional connection with customers, increase customer loyalty, and help you stand out from the competition. To optimize their branding, companies must have a trademark portfolio management strategy.   Trademark

A key element to the success of lawyers and attorneys specializing in intellectual property and trademark law is that they are in a unique position, proving able to help clients to protect their valuable intellectual property. These legal professionals are tasked with aiding their clients in registering, protecting and managing

It is key for your business to have a trademark portfolio in order to protect your brand. Trademarks are an essential part of a company’s identity,6 and it is important to ensure that its portfolio is managed effectively. Thus, in order to protect a brand, there are several steps that

It is well known that trademarks are a valuable asset for any company, therefore managing them effectively is essential for protecting your brand and ensuring that you can continue to reap the benefits of your intellectual property. Due to the many aspects of  trademark portfolios, they require  strategy and a