When GDPR is mentioned, most intellectual property professionals immediately think of customer data, cookies, or their website’s privacy policies. Yet, the intersection between the General Data Protection Regulation and the daily management of trademark portfolios reveals often overlooked obligations that … Read More
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Protecting your trademark worldwide: strategy, methods and legal governance
In a world where business growth increasingly depends on international visibility, global trademark protection has become a strategic pillar of corporate competitiveness. This article outlines a comprehensive legal and operational approach to building an effective international filing and management strategy, … Read More
Trademark Portfolio Audit: A strategic guide for legal departments
A comprehensive methodology to optimise the management and protection of your intellectual property assets. Introduction In today’s global and highly competitive environment, trademarks are far more than simple identifiers – they are financial, legal and strategic assets that contribute directly … Read More
The 5 essential questions before choosing trademark management software (operational guide for legal departments and counsel)
Why these 5 questions matter For legal departments and counsel, a trademark (and domain name) portfolio is a strategic asset. Choosing software is not about convenience—it is a decision that reduces risks, improves control, and creates value. This guide provides … Read More
Cybersquatting and trademarks: how proactive monitoring protects your assets
Cybersquatting—abusive registration of domain names similar to existing trademarks—has become a common threat. Seemingly minor, it can be costly: loss of traffic, reputational damage, identity theft, or even customer diversion. For legal directors and brand managers, the question is no … Read More
How to evaluate trademark portfolio management software: A practical guide for legal teams
Trademark and domain name portfolios have become strategic assets. For corporate legal departments and general counsel, managing these assets is no longer about “keeping an Excel file” or stacking reminders. The stakes are clear: Avoid costly oversights. Anticipate risks related … Read More
Intellectual property management software: from administration to strategy
In a world where the value of companies increasingly lies in their intangible assets, intellectual property (IP) is no longer just a legal formality. It has become a true growth lever, a competitive advantage, and an essential component of corporate … Read More
Intellectual Property (IP) Management Software: The solution for in-house counsel and law firms
In a world where company value is increasingly tied to intangible assets, intellectual property is no longer a mere legal detail—it’s a core pillar of corporate strategy. For in-house counsel, IP managers, and law firms, handling these assets (trademarks, patents, … Read More
The 5 fatal mistakes in trademark portfolio management
Introduction Managing a trademark portfolio is a major challenge for today’s businesses. From filing and monitoring to legal protection and asset valuation, every step matters. Yet, many companies make costly mistakes that weaken their intellectual property (IP) strategy. In this … Read More
Optimize Trademark Dispute Management with IPzen’s Case Module
Introduction We present the IPzen Case Module, a comprehensive and secure solution designed to make trademark dispute management efficient, structured, and compliant. Intended for law firms, corporate legal departments, and intellectual property professionals, this module centralizes data, automates processes, and … Read More