When GDPR is mentioned, most intellectual property professionals immediately think of customer data, cookies, or their website’s privacy policies. Yet, the intersection between the General Data Protection Regulation and the daily management of trademark portfolios reveals often overlooked obligations that can expose companies to considerable legal and financial risks. With

In a world where business growth increasingly depends on international visibility, global trademark protection has become a strategic pillar of corporate competitiveness. This article outlines a comprehensive legal and operational approach to building an effective international filing and management strategy, supported by best practices and modern tools such as IPzen.

A comprehensive methodology to optimise the management and protection of your intellectual property assets. Sommaire1 Introduction2 What you will learn3 The audit as a strategic performance lever4 A proven methodology5 IPzen: technology empowering legal governance6 Measuring performance7 Case study: turning complexity into clarity8 Best practices and common pitfalls9 Measuring return

Sommaire1 Why these 5 questions matter2 1) Deadlines: how are they generated, updated, and tracked?3 2) Security & confidentiality: where is the data and how is it protected?4 3) Ease of use & adoption: ergonomics make the difference5 4) Real costs (TCO): subscription, migration, support, training… and avoiding fragmentation6 5)

Cybersquatting—abusive registration of domain names similar to existing trademarks—has become a common threat. Seemingly minor, it can be costly: loss of traffic, reputational damage, identity theft, or even customer diversion. For legal directors and brand managers, the question is no longer “Am I at risk?” but rather: “When and how

Trademark and domain name portfolios have become strategic assets. For corporate legal departments and general counsel, managing these assets is no longer about “keeping an Excel file” or stacking reminders. The stakes are clear: Avoid costly oversights. Anticipate risks related to infringements and disputes. Demonstrate the value of intellectual property

In a world where the value of companies increasingly lies in their intangible assets, intellectual property (IP) is no longer just a legal formality. It has become a true growth lever, a competitive advantage, and an essential component of corporate strategy. Yet, managing these assets can be complex and risky.

In a world where company value is increasingly tied to intangible assets, intellectual property is no longer a mere legal detail—it’s a core pillar of corporate strategy. For in-house counsel, IP managers, and law firms, handling these assets (trademarks, patents, domain names) can quickly become a complex, time-consuming, and risky

Sommaire1 Introduction2 1. Failing to Monitor Trademarks After Filing3 2. Relying on Excel or Manual Tracking4 3. Neglecting International Trademark Filings5 4. Waiting for a Dispute Before Taking Action6 5. Underestimating the Strategic Value of a Trademark7 SEO Focus: The Benefits of Trademark Management Software8 Conclusion9 FAQ – Trademark Portfolio

Sommaire1 Introduction2 Overview of the Case Module3 Key Features for Legal Efficiency4 Regulatory Compliance and Enhanced Security5 Productivity, ROI, and Client Satisfaction6 Conclusion7 FAQ Introduction We present the IPzen Case Module, a comprehensive and secure solution designed to make trademark dispute management efficient, structured, and compliant. Intended for law firms,