An American fast food chain McDonald’s risks having its trademark “Big Mac” removed by the EUIPO (European Union Intellectual Property Office), after a legal confrontation with a small Irish chain called Supermac. In fact, Supermac filed an opposition before the … Read More
Brands
Branded product : a strategic asset to boost its brands
In September 2018 the Elysée Palace announced the launch of an official online store that sells branded products related to the palace and its history. Widely used by private companies, the marketing technique is now being adopted by the public … Read More
