The practice of brand domain: How does it work?

  The practice of brand domains is in full expansion, led by companies wishing to promote their brand more and more to their customers.What’s this all about? Brand domain is a term used to designate new Tld that correspond precisely … Read More

La pratique du brand domain : Comment ça marche ?

La pratique du brand domain est en pleine expansion, portée par des entreprises désireuses de mettre toujours plus en avant leur marque auprès de leurs clients. De quoi s’agit-il ? Le brand domain est une expression utilisée pour désigner des nouvelles … Read More

Branded product : a strategic asset to boost its brands

In September 2018 the Elysée Palace announced the launch of an official online store that sells branded products related to the palace and its history. Widely used by private companies, the marketing technique is now being adopted by the public … Read More

Trademark portfolio management in China

Trademark applications in China are continuously increasing and are expected to reach 8 million this year. Indeed, trademark protection in China is nowadays a must-have for all companies manufacturing and/or selling in the region. However, managing a trademark portfolio in … Read More

New extensions: could the .brand interest you?

The “.BRAND” Tld is a new gTLD that is becoming increasingly appealing. Companies are interested in this concept in order to own an extension of their own brand. This practice is an excellent marketing opportunity to present products of the … Read More