The practice of brand domains is in full expansion, led by companies wishing to promote their brand more and more to their customers.What’s this all about? Brand domain is a term used to designate new Tld that correspond precisely … Read More
English
Branded product : a strategic asset to boost its brands
In September 2018 the Elysée Palace announced the launch of an official online store that sells branded products related to the palace and its history. Widely used by private companies, the marketing technique is now being adopted by the public … Read More
Trademark portfolio management in China
Trademark applications in China are continuously increasing and are expected to reach 8 million this year. Indeed, trademark protection in China is nowadays a must-have for all companies manufacturing and/or selling in the region. However, managing a trademark portfolio in … Read More