Canada: Accession to the Madrid System

Since March 17, 2019, Canada has officially become a member of the Madrid Protocol, the Nice Agreement and the Singapore Treaty. These treaties will be applicable in Canada from 17 June 2019. Following a long process of reform, Canada’s adoption … Read More

New developments for trademark protection in China: what has changed.

China is once again named top one in trademark applications received in 2018, making already 16 consecutive years. In addition, many changes impacted the Chinese Trademark Law and the China Trade Mark Office (CTMO), the most remarkable ones are the … Read More

Trademarks: coordination between the principle of specialty and the Evin French Law on alcohol trademarks

The “principle of specialty” in trademarks law is set out in article L. 713-3 of the French Intellectual Property Code, under which the owner of a trademark only has a monopoly for the products and services that the trademark designates. … Read More

How is counterfeiting really characterized?

For the average consumer, a counterfeit is just a copy of an original product. Hence, there are many misconceptions attached to this term, such as “this is not a counterfeit because the trademark is not reproduced on the product” or … Read More

Approval of Brazil’s accession to the Madrid Protocol by the Brazilian Senate

On May 22, 2019, the Brazilian Senate approved the Draft Legislative Decree No. 98/2019 providing for Brazil’s accession to the Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks. It had already been approved by the Legislative … Read More

Some tips for protecting against counterfeit

The fight against counterfeiting is an important issue for companies that must proactively protect their intellectual property rights. The financial consequences of counterfeiting can sometimes be significant for companies. In this respect, the European Union Intellectual Property Office (EUIPO) published … Read More

McDonald’s “Big Mac” trademark revoked?

An American fast food chain McDonald’s risks having its trademark “Big Mac” removed by the EUIPO (European Union Intellectual Property Office), after a legal confrontation with a small Irish chain called Supermac. In fact, Supermac filed an opposition before the … Read More

Trademark portfolio management in China

Trademark applications in China are continuously increasing and are expected to reach 8 million this year. Indeed, trademark protection in China is nowadays a must-have for all companies manufacturing and/or selling in the region. However, managing a trademark portfolio in … Read More

Cyberattacks: the need to adopt an adequate defence strategy for trademarks

Cyberattacks: a political phenomenon On Friday 5, 2017, the day before the presidential elections in France, the French political movement “La République en marche!” of Emmanuel Macron, elected since president of France, was targeted by a cyberattack. A cyberattack refers … Read More

The fashion industry is increasingly turning to new technologies

The fashion and design industry is gradually turning to new technologies. Designers use more and more innovative techniques in their products.  What are the legal means that should be implemented to protect and defend immaterial capital, widely present in this … Read More