Definition

A takedown notice is a formal request sent to a host, registrar, platform or search engine to remove unlawful content: counterfeiting, brand impersonation, copyright infringement, phishing.

Legal framework

• France: LCEN law of 2004
• European Union: Digital Services Act (DSA), fully applicable since February 2024
• United States: DMCA for copyright
• Platform-specific procedures (Meta, X, Amazon, Shopify, etc.)

Elements of a strong notice

• Clear identification of the rights holder
• Proof of the right invoked (registration number, copyright)
• Exact URL of the disputed content
• Detailed description of the infringement
• Sworn statement matching local requirements

Scaling

Exposed brands run takedowns by the hundreds per month. IP software or a dedicated IP solution helps industrialise the workflow.