Definition

Trademark monitoring is the active surveillance of any infringement of a trademark: similar filings in official registers, cybersquatting, unauthorised use on the web, fake social profiles, marketplaces, mobile apps, AI-generated content.

Monitoring scope

• Watch trademark registers (INPI, EUIPO, WIPO, USPTO) to oppose conflicting filings
• Monitor domain names and new extensions
• Track e-commerce platforms (counterfeiting, grey market)
• Monitor social networks and app stores
• Track AI-generated answers to catch abusive brand mentions

Best practices

• Define clear detection rules (keywords, priority classes, territories)
• Triage signals to separate real threats from false positives
• Document evidence to prepare action (opposition, UDRP, takedown)
• Integrate monitoring into overall IP management through a dedicated tool