Definition

AI overviews (formerly search generative experience or SGE) are AI-generated summaries shown at the top of Google’s results. A generative AI blends several sources into a direct answer, with links to the pages it relied on.

Impact on traffic

AI overviews accelerate the zero-click search trend. Organic clicks drop on many informational queries, but visibility inside the overview itself becomes a new asset. Brands should monitor:

• Which queries surface their site as a source
• Whether competitors or third-party sites speak about their brand in their place
• Whether inaccurate information about their products or official domain names appears in the overview

How to appear

Pages cited in AI overviews tend to share the same profile: recognised authority, structured content, strong EEAT signals, clean Schema.org markup. The work overlaps both classic SEO and GEO.