Definition

EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness. It is Google’s quality evaluation framework. The extra E (Experience) was added in December 2022. It is not a direct ranking factor, but a guide used by human quality raters and increasingly by Google’s algorithms.

The four pillars

• Experience: does the author have first-hand experience with the topic?
• Expertise: do they have the expected technical knowledge?
• Authoritativeness: are they recognised as a reference by other sources?
• Trustworthiness: is the site reliable (HTTPS, transparency, legal pages)?

Why it matters even more with AI

LLMs and AI overviews favour trusted sources in their answers. To exist in SEO and GEO, EEAT has become a strategic asset:

• Detailed author pages with credentials
• Press mentions and visible certifications
• Consistency across your site, domain names and third-party profiles
• Regular content updates