Definition

GEO (generative engine optimization) is the practice of optimizing content to be cited by generative engines powered by large language models: ChatGPT, Perplexity, Gemini, Claude, or Google’s AI Overviews. Unlike classic SEO, which targets positions in the search results, GEO aims to turn your brand into a cited source inside the generated answer.

Why it matters

Generative AI searches rarely produce a click. Being quoted inside the answer becomes the main visibility lever. For a company, this is also an online brand protection challenge: you must check that AI tools cite accurate information about your business, products and official domain names.

GEO levers

• Produce original content backed by data, statistics and real cases
• Structure information with Schema.org markup
• Multiply AI citations through mentions on trusted sources (press, Wikipedia, authoritative directories)
• Strengthen EEAT signals to become a reference in your field